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The site states the following, "The Red Kimchi Restaurant, Scottsdale Arizona." I observed that the web site also stated " Come and experience the Valleys best Korean dining and lunch spot." They also stated " We offer a great selection of unique Korean dishes, traditional selections, seafood, and barbeque meats prepared for you or which you can grille to your preference at your own table. Healthy, Tasty and Fresh. We use fresh local produce from local farmers markets,. Fresh meats never frozen and never use MSG. We look forward to serving you." The meta header had Korean Food as the first keyword. This keyword was followed by Scottsdale, Tempe, and Phoenix which isn't as important as Korean Food. The other words the site uses is Paradise Valley. Chandler is also included and might not be understood by search parsers.